Why Search Engine Optimization Is Necessary

When you search for a certain something on a search engine it opens up a number of pages containing possible answers for your search. These answers are your search results and the pages which contain these are the SERP or Search Engine Result Pages. Now, consider the many times that you have probably used a search engine, and the many results which each of these searches have raked up. If you think about it closely you will probably discover that out of all those million SERPs that you have opened up through your searches each time you have probably visited at the very most the first 3 pages of results, the rest you have ignored like they didn 't even exist.

As the owner of a website being thus ignored by visitors and sidelined by search engines has probably kept you up nights wondering exactly how you might better the position of your site. Well the answer is simple; through SEO.

SEO, or Search Engine Optimization refers to a process by means of which a website earns high ranking among the search results, gets a coveted place on the SERP and therey pulls in a large chunk of unique visitors.

Who needs SEO?

Websites can broadly be classified into 4 different types:

Personal sites

Corporate Sites

Sites providing information

E-commerce sites

As is obvious the first two types of websites can hold their own without using SEO. That is because they are target group is in itself a niche and it does not want or need audiences beyond that niche. However, that can not be said for the last two types of websites. If you build a site primarily to circulate information or for commercial use then you would definitely need unique visitors, these may be found only by means of good ranking on SERPs and therefore by means of SEO.

Another important consideration, while on the topic of content, is keywords. Your keywords are words or phrases which summarize or represent the main topic or subject of your site, when a search engine scans the body of your websites text it picks up these repeating words and match them with the words being searched if they match then you get a high ranking.

When selecting your keywords make sure you choose words which are most likely to be used by users searching for a site like yours or subjects covered by your site. After you have selected them sprinkle them abundantly within the text of your site. However be careful that you do not unnecessarily stuff them at inappropriate junctures cause that might attract criticism or even a penalty. Your keyword density per page can be anywhere between 5-15%, depending on of course how skillfully you may choose to repeat them. Make sure that you use your key words / phrases freely in the first two paragraphs of the text. Also, remember to include them in the concluding line of your text. But most importantly use them in your anchor text, certain Search Engines like Google put a lot of importance on the anchor text of your inbound links.

Judge for yourself

Here are the reasons we think optimization is a must, you decide for yourself.

More than 80% of net-users find websites by means of search engines.

90% of these users do not bother to check beyond the first 30 results.

75% of those using search engines intend to buy a product or service.

Professional SEO is twice as effective as all other internet marketing methods and 8 times more effective than banner advertisements.

Choosing Ringbearer Gifts Does Not Have to Be A Bear

The significance of wedding rings is best illustrated in people's fear of losing them. There are people who boast of having never removed their wedding ring since their wedding day, though this is sometimes due to changes to their weight since they said, "I do." But really, how important are wedding rings? Moreover, how many times have we heard of what a nightmare it is to lose your ring? We hear stories of people losing their rings in the labyrinth of pipes underneath the kitchen sink. Then, there was the movie "American Wedding," in which wacky Steve Stiffler accidentally feeds the bride's wedding ring to a dog. Clearly, wedding rings are very important. Consequently, even though the ringbearer is one of the shortest members of the bridal party, his is the task of the tallest order. So, when you choose ringbearer gifts, keep in mind the critical role that your ringbearer plays.

The Ringbearer
The use of ringbearers is fairly modern. They tend to be young brothers or nephews of the bride or groom, and usually range in age from 5 to 10. In weddings that are formal, the ringbearer, or pageboy, has one of two different functions. First, the ringbearer might carry the bridal party's rings on a huge white satin pillow. Boys will be boys, and almost anything could happen during his waddle down the aisle. Usually, the best man himself secures the rings, or thread is used to attach the rings onto the ringbearer's pillow.

Another function of the ringbearer is to carry the bride's train, if it is lengthy.

The Basics
Whether the ringbearer totes the rings or holds the train, make him feel special through your choice of ringbearer gifts. For example, consider what your ringbearer likes. Here are some ringbearer gifts that might ring well with him.

Ring Bearer Fun Box Gift: This is decorated to look like a Ringbearer's tuxedo. Inside it is fun games, cookies, and candies.

Ringbearer Baseball Cap: This will remind the boy that he was in the starting lineup of the wedding ceremony.

Space Magic Cookie Pot: This is a bouquet that is packed with cookies and candies. What kid says no to sweets?

Ringbearer Activity Tote Bag: This is a fabric bag with several gift items inside.

Personalized Gifts
Aside from the obvious height difference, kids and adults are not too different from each other. Like adults, kids want to feel special, too. Personalized ringbearer gifts help you do just that. Here are a few personalized ringbearer gifts to consider.

Personalized Baseball: This will make any little leaguer feel like a big leaguer. The ball is mounted on a walnut-finish stand.

Ringbearer T-shirt: This will let your mini lord of the rings remember the special day. How could he not with his name is printed on the shirt?

Personalized Silver Plated Yo-Yo: Give a new twist to the old toy! Each time your ringbearer uses this ringbearer gift, he will remember his walk down the aisle.

Being the ringbearer in a wedding can be daunting for any youngster. Help your ringbearer enjoy the task by giving him a well-thought out ringbearer gift. Carefully chosen ringbearer gifts will make your wedding day one that will always ring a bell in your little ringbearer's mind.

Tips For Weight Loss Reexamined

When you hear the word weight loss, the images you conjure up are giving up on food, skipping one meal in a day and trying to bury your hunger in whatever manner you can.

No longer are these true as a means of going for that weight loss you so desire. A lot of things have been redefined and re-examined in the weight loss arena and a lot of old theories of dieting and controlling your hunger are no longer valid. Come to think of these, a lot of these have been even dismissed by medical specialists as dangerous and unhealthy.

So what are your options if you want to lose weight? Well, if you have heard about stories of actresses going on a crash course diet and getting thin in ten days then you have only heard about one side of the story. There are stories which are not told that these actresses suffer from numerous health related issues because of their dieting binge or because of the rapid loss of weight. So better be careful if you are going to pursue weight loss that way.

Do not despairs as there are unhealthy and more meaningful ways of losing weight which will not take you down the unhealthy path. These tips for weight loss will help you lose weight in a manner which is also medically viable and can be sustained by the body. But the fact of the matter that the inner motivation still has to come from you.

The first foremost tip for weight loss is that you should drink lots of water. Drink eight to ten glasses of water everyday. This helps in two ways first you lose excess toxins from the body and secondly your metabolism rate go high. As a corollary to that since you have had so much water you will not be hungry as much as you were earlier. This should be your number one fad diet if you are a aficionado of fad diets that come and go every year.

The second tip is a combined tip of exercise and discipline. Exercise regularly and exercise smart. Never ever give up. They say a habit is formed in 21 days and that means for the first 21 days you should attend to be disciplined and will exercise regularly. After 21 days it will become your habit and then you should strive for more and more strenuous exercises each day. If you have issues going to the gym try using home based equipment like Wii Fit or Yoga at home or cycling at home for doing some exercises at home. Increase the difficulty levels and you will see weight loss happening.

Hopefully these tips will help you reduce significant quantity amount over a period of time. Remember there is no magic formula.

10 Marketing & Social Media Tactics to Boost Holiday Sales

Tis the season for holiday sales!

Shoppers are flocking online in search of gift giving ideas. According to Mashable, "65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media."

So what are the best ways to cash in on seasonal sales with your business?

Whether you are a service-based business or sell products, here's some suggestions to get in the spirit with holiday sales.

1) Learn from the Ghost of Christmas Past

Look at metrics from last year's holiday sales. What products were bestsellers? Which promotions created the largest lift in sales? What special offers were a total bomb?

Discover what worked and did not so you can capitalize on it when you plan this year's promotions.

2) Make a Holiday Social Media Cover Image

Decorate your social media business pages with a specially designed cover image. It's the perfect place to announce special holidays promotions and deals.

Be sure to create one for all of your social media accounts.

3) Use Holiday Hashtags

Twitter shoppers may use hashtags to find their next purchase. So take advantage of hashtags to get discovered.

Some popular hashtags include: #blackFriday, #DIY, #holidaysssavings, #stockingstuffers, #holidays, #Christmas, #Hannukah, #Kwanzaa, #NewYears

4) Create Social Media Graphics for Promos and Deals

Everyone loves getting a great deal when holiday shopping. Make festive graphics promoting special promotions that make purchasing the perfect item irresistible.

Deals can include:

• one day only,

• limited quantity sales,

• buy-one-get-one free,

• special discounts or holiday coupons.

Consider offering a "12 days of Christmas" promotion with a special deal each day!

Canva makes it easy to make custom holiday social media graphics.

5) Boost Sales with Free Shipping

Consider offering free shipping for holidays gifts. Create highly visible buttons or banners promoting it on your website.

Or you can boost the order size by offering free shipping on orders over a bigger dollar amount such as $ 100.

Studies show that shipping costs are one of the largest detracts to making a purchase online so this one tactic could result in big returns for you.

6) Offer Gift Ideas

Holiday shopping can be frustrating when you do not know what to buy for the person who has everything. You'll want to promote your bestselling gifts.

Make gift buying easy by sharing gift suggestions like:

• 5 gifts for mom,

• 10 gifts grandparents love,

• 5 gift ideas for tech savvy teens etc.

Then offer links to purchase each of the items you mention on your blog and on social media.

Better yet, if you have a blog, write articles based on these topics and refer to your products within the article with links back to the purchase page.

7) Write Reviews

If you offer one of the hot new products of the season, consider writing and reviewing a review about it on your blog. In this review you could mention your own offers that would be a great gift accompaniment.

As an example, do a review of the top three smart phone accessories for Mom this Christmas and share pictures of them with a red bow on them along with a side-by-side features comparison. Then mention how your offer go great with these gift ideas while including links to purchase.

You could also incorporate your Amazon affiliate link for those products

8) Suggest Stocking Stuffer Ideas

Help idea stumped shoppers by offering suggestions for small items for everyone on their shopping list!

Write a blog post with the hottest stocking stuffers for the season. Share daily stocking stuffer ideas on social media using hashtags like: # beststockingstuffers2016 #cheapstockingstuffers #stockingstuffersforwomen

9) Reward Loyal Customers

Offer to give a $ 100 Gift Card to a randomly selected customer cutting posting a picture or video with your product on social media. Set up a campaign having them use a special hash tag like #christmascountdown.

This can help your promotional campaigns to go viral as customers share on their timeline and family / friends see their post.

10) Share Holiday Spirit

Connect to the spirit of the holidays in your customer's hearts. Engage your customers by asking them their favorite holiday tradition.

Get people to interact with your brand by asking them to share:

a. Their most-loved family recipes from Thanksgiving or another holiday event.

b. What their most loved Christmas song is.

c. DIY Christmas decorating tips.

d. Easy gift wrapping suggestions.